We changed the light colors for a more energetic ones to achieve a more powerful look and did another variation of the color palette.
We further develop the style of the visuals, added a more bold and well designed typeface and brighten up the colors so we can keep the refreshing feeling of the advertising boards. We are satisfied with this designs already.
For first step, we designed 3 Ads thinking in the clean, minimalistic but modern style, we translated to visuals a refreshing sensation with a contemporary look. The idea is to make a "family" with the 3 ads so they can easily be matched one to another and keep consistency.