Expresiones - Triple Bill

Brand Development_
Editorial and collateral design.
Guadalajara / Cdmx. Mx.
Nov. 2017
Case Study_

Isaac Hernandez returned to Guadalajara to present his newest show composed of three different proposals that combined, created an original concept. This Triple BIll included artists such as Pilobolus Dance Theater with its famous show "Shadowland", the staging of a work by the choreographer Hans Van Manen and the participation of leading stars such as Misty Copeland (American Ballet Theater), Marie-Agnès Gillot (Paris Opera), Tamara Rojo and Isaac Hernández (English National Ballet) and Daniel Ulbricht (New York City Ballet).

The Goal_

In addition to giving prominence to the figure of Isaac Hernández and being the dance event with the best proposal of 2017, we should solve the visual communication in a very short time and mix the different acts to create a concept.


Using a saturated and colorful style, we took on the task of harmoniously composing the 3 different acts in a way ready to be applied to different communication materials. In addition, we carried out the editorial design of the program that accompanies the event, always taking into account the readability in conditions of low lighting with a minimalist and contemporary style.

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