Minerva Fashion

Brand Development_
Campaign, editorial design, photography.
Guadalajara. Mx.
Oct. 2017
Case Study_

Minerva fashion is a platform for projection within the Mexican fashion industry, it is a meeting point where designers, entrepreneurs, journalists, academics and students converge.

The Goal_

They had been experiencing issues maintaining a consistent, coherent communication between their different communication channels. That’s why we strived to create a solid identity system that ensured consistent communication.


Having its 10th edition on the way, we developed all the necessary communication assets under a clean style, using neutral colors and a font aligned to Luis Enrique Bolivar’s proposed editorial.

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