New year kit

Brand Development_
Packaging, copywriting.
Guadalajara. Mx
Dec. 2016
Case Study_

To close an incredible 2016, we designed a small kit for those who trusted us. A cold beer for a warm winter.

The Goal_

Create a kit that maintains the essence of the brand. We needed a Christmas badge with a fresh and unexpected twist but most of all we wanted to have fun, enjoy the process, and get a couple of laughs.


From the classic carol "Fish in the river" we take a phrase that represents these dates more accurately and we take it to the imperative to achieve the base of our New Year's kit. Drink, drink and drink again. We deliver each package to our spoiled ones, to those who in 2016 trusted us, our customers.

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