Tot - Trick or Treat

Brand Development_
Branding, packaging.
Guadalajara. Mx.
May. 2018
Case Study_

Tot is a new Mexican brand focused on designing apparel in a fun and innovative way. The signature product is a model of sneakers that change color when exposed to sunlight, thus, making vibrant colors the guiding line of the rest of its pieces.

The Goal_

Creating a brand focused on children, without leaving the adult consumer aside. They needed a brand that balanced an outgoing personality with a clean and minimalist style.


With a mixture of vibrant colors, a bold typography and relaxed copywriting, the brand communicates its young heart and ever playing soul.

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