Yo Cultivo is a Mexican brand that creates, sells and promotes the use of self care products with an environmentally friendly point of view. The idea is to cultivate a zero waste lifestyle among its users.
To create a link between the brand and earth elements through an identity that requires to apply the smallest amount of elements possible for its communication without losing aesthetics.
We designed visuals inspired in earthly evoquing elements, from the color palette to the textures of the packaging materials, the idea was to create a warm, cosy and safe ambiance. We opt for simple and functional packaging branded with seals and labels that can be easily removed so the users can easily reuse and recycle most parts of the packaging.